Business Model Innovation: Concepts, Analysis, and Cases
- ISBN-10
- 0429821832
- ISBN-13
- 9780429821837
- Series
- Business Model Innovation
- Category
- Business & Economics
- Pages
- 374
- Language
- English
- Published
- 2018-10-03
- Publisher
- Routledge
- Author
- Allan Afuah
Description
Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
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