Public Opinion is a comprehensive and multidisciplinary examination of public opinion in the United States. Drawing on scholarship in political science, psychology, sociology, and communications, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. Feature boxes and illustrations throughout help students understand all aspects of the elusive phenomenon we call public opinion. The third edition has been thoroughly revised and updated to reflect how public opinion is studied today, and to incorporate current data and debates. The book now contains two revised and reframed theory chapters 'Group Membership and Public Opinion' and 'Public Opinion and Social Process', as well as new coverage of the influence of online and social media on public opinion, especially in issue opinions and campaigns.
Mr. Foster also serves notice of exception. ... and that Judge Gary's experts and Mr. Foster's should carry their appeals to the standing committee of the federated intelligence bureaus. ... I can't, they are private, says Judge Gary.
From the author of the best-selling Propaganda, Crystallizing Public Opinion is the first book ever written about public relations.
New to the Tenth Edition Updates all data through the 2016 elections and includes early polling through 2018. Pays increased attention to polarization. Adds a new focus on public opinion and immigration.
Examines the ways in which public opinion affects public policy via the news media. Draws together theory and original research concerning the role of the press in shaping public policy.
Because public opinion is one of the most vital and enduring concepts in the social sciences, this book will enjoy wide application in psychology, sociology, political science, journalism, and communication research in both academic and ...
The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence.
In Crystallizing Public Opinion, Edward Bernays helped to create the fundamental concepts of public relations.
Holbrook , Allyson L. , Jon A. Krosnick , Penny S. Visser , Wendi L. Gardner , and John T. Cacioppo . “ Attitudes towards Presidential Candidates and Political Parties : Initial Optimism , Inertial First Impressions , and a Focus on ...
Some interesting articles that illustrate early debates in American social science are Francis G. Wilson , " Concepts of Public Opinion , " American Political Science Review 21 ( 1933 ) : 371-91 ; Francis E. Merrill and Carroll D. Clark ...
This work seeks to clarify why and when interest group leaders in Washigton, USA seek to mobilize the public order to influence policy decisions in Congress.