Political Advertising in the United States
- ISBN-10
- 0429977905
- ISBN-13
- 9780429977909
- Category
- Political Science
- Pages
- 234
- Language
- English
- Published
- 2018-05-04
- Publisher
- Routledge
- Authors
- Erika Franklin Fowler, Michael M. Franz, Travis N. Ridout
Description
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Get the book
Other editions
Similar books
-
Digital Cities: The Internet and the Geography of Opportunity
By Karen Mossberger, Caroline J. Tolbert, William W. FrankoTimberlake, Jeffrey M., AaronJ. Howell, and Amanda Staight. 2011. “Trends in the Suburbaniza— tion of Racial/ Ethnic Groups in U.S. Metropolitan Areas, ...
-
TVA and the Tellico Dam, 1936-1979: A Bureaucratic Crisis in Post-industrial America
By William Bruce Wheeler, Michael J. McDonaldFor example , on January 12 , 1972 , the newly - formed Timberlake Advising Boardcomposed of people from TVA , Boeing , various state agencies , and local ...
-
Encyclopedia of U.S. Political History
By Andrew Robertson, Michael A. Morrison, William G. ShadeIn 1816, Margaret married John Timberlake, a ship's purser in the U.S. Navy, but her conduct continued to be criticized. According to local gossip, ...
-
Drug Control Policy: Essays in Historical and Comparative Perspective
By William O. WalkerClark, Deliver Us From Evil, 218-23; Bonnie and Whitebread, The Marihuana Conviction, 5-15, 28, 32-45; Timberlake, Prohibition and the Progressive Movement, ...
-
Economic Politics in the United States: The Costs and Risks of Democracy
By William R. KeechNor was it to actasa centralized depository, an officeof discountfor commercialbanks, ora lender of last resort” (Timberlake 1978, p. 4).
-
Milton Friedman
By William RugerRichard Timberlake likewise thought Friedman was a “scintillating teacher” (Timberlake 1999, 22). Finally, Becker noted that “no course had anywhere near ...
-
The Libertarian Illusion: Ideology, Public Policy and the Assault on the Common Good
By William E. HudsonIdeology, Public Policy and the Assault on the Common Good William E. Hudson ... 191 Timberlake, Justin, 88 Tocqueville, Alexis de, 26 Townsend, Francis, ...
-
Taxing Choice: The Predatory Politics of Fiscal Discrimination
By William Shughart IIKrauss, Melvyn B., and Edward P. Lazear, eds. 1991. Searching for Alternatives: Drug-Control ... Paul, Randolph E. 1954. ... Timberlake, James, H. 1963.
-
A Short History of American Industrial Policies
By William R. NesterRichard H. Timberlake, The Origins of Central Banking in the United States ... Industrial Policy, and Rational Ignorance,” in Claude E. Barfield and William ...
-
The Boiling Point
By Todd WerdebaughIt 's like when someone judges you that way, and I know it 's because I 'm ... the one 's they judge and criticize have to deal with the pain they cause?