Attitudes And Persuasion: Classic And Contemporary Approaches
- ISBN-10
- 0429981783
- ISBN-13
- 9780429981784
- Series
- Attitudes And Persuasion
- Category
- Social Science
- Pages
- 336
- Language
- English
- Published
- 2018-02-20
- Publisher
- Routledge
- Author
- Richard E Petty
Description
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
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Other editions
-
- 1996-01-26
- 336 pages
- Paperback
- Westview Press
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