Modern Managerial Economics
In addition to the essentials of managerial economics, the book presents links to other managerial functions, including accounting, finance, human resource management, and marketing.
Contemporary Studies in Economic and Financial Analysis (CSEF 104) dedicates 16 chapters in articles and studies on Contemporary Issues of Business Economics and Finance.
The right economic tools to make the right business decisions! In today's highly competitive business environments, managers must be able to make increasingly complex decisions-decisions that sometimes determine whether...
Organized around the idea that transactions are the fundamental unit of economics and that their governance by markets, contracts, or organizations is the most important economic question for businesses to cope with, this revolutionary text ...
Now fully integrated within McGraw-Hill's Connect platform, the 8th edition provides instructors with new ways to assess student performance in the managerial economics course.
Managerial Economics (a Modern Approach)
Much of this analysis is applied microeconomics, in one form or another. Recently the emphasis in managerial economics courses has swung towards business studies and this new edition reflects this shift.
With entries ranging from extended explorations of major topics to short definitions of key terms, this major reference work gives the user: Authorative and comprehensive coverage of the whole field of managerial economics.
A special feature of the book is its successful intergration of introductory financial analysis with microeconomic theory.