Fundamentals of Menu Planning
- ISBN-10
- 0442264925
- ISBN-13
- 9780442264925
- Category
- Food service
- Pages
- 232
- Language
- English
- Published
- 1989
- Publisher
- Van Nostrand Reinhold Company
- Authors
- Paul J. McVety, Bradley John Ware
Description
"This book presents an overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design."--BOOK JACKET.
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