Bottom-up Marketing

Bottom-up Marketing
ISBN-10
0452264189
ISBN-13
9780452264182
Category
Business & Economics
Pages
226
Language
English
Published
1990
Publisher
Plume
Authors
Al Ries, Jack Trout

Description

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign

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