Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business
- ISBN-10
- 0452265193
- ISBN-13
- 9780452265196
- Category
- Business & Economics / Marketing / General
- Pages
- 258
- Language
- English
- Published
- 1990
- Publisher
- Plume
- Author
- Jay Conrad Levinson
Description
Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
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