Product Leadership: Pathways to Profitable Innovation
- ISBN-10
- 046501433X
- ISBN-13
- 9780465014330
- Series
- Product Leadership
- Category
- Business & Economics
- Pages
- 304
- Language
- English
- Published
- 2005-01-03
- Publisher
- Basic Books
- Author
- Robert G. Cooper
Description
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.
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Other editions
-
- 1999-08-18
- 336 pages
- Paperback
- Basic Books
-
- 1998-10-19
- - pages
- Paperback
- Basic Books
-
- 2017-05-12
- 256 pages
- Paperback
- "O'Reilly Media, Inc."
-
- 2017-05-12
- 248 pages
- Ebook
- "O'Reilly Media, Inc."
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