What Matters Most: How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business...
- ISBN-10
- 0465030866
- ISBN-13
- 9780465030866
- Series
- What Matters Most
- Category
- Business & Economics
- Pages
- 392
- Language
- English
- Published
- 2006-01-03
- Publisher
- Basic Books (AZ)
- Author
- Jeffrey Hollender
Description
Explains how to accomplish sustainable business growth through environmentally and socially "friendly" practices, arguing that principles based on the idea of social responsibility can provide a viable business strategy.
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