Where Value Hides: A New Way to Uncover Profitable Growth For Your Business
- ISBN-10
- 0470088826
- ISBN-13
- 9780470088821
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Published
- 2007-01-29
- Publisher
- John Wiley & Sons
- Author
- Stuart E. Jackson
Description
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
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