The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to...
- ISBN-10
- 0470113456
- ISBN-13
- 9780470113455
- Series
- The New Rules of Marketing and PR
- Category
- Business & Economics
- Pages
- 275
- Language
- English
- Published
- 2007-06-04
- Publisher
- John Wiley & Sons
- Author
- David Meerman Scott
Description
This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.
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