Roadmaps and Revelations: Finding the Road to Business Success on Route 101
- ISBN-10
- 0470180013
- ISBN-13
- 9780470180013
- Category
- Business & Economics
- Pages
- 222
- Language
- English
- Published
- 2009-04-06
- Publisher
- John Wiley & Sons
- Author
- Paul R. Niven
Description
Roadmaps and Revelations: Finding the Road to Business Success on Route 101 A Business Fable Rory Newman's company is going through big changes—the kind no one likes—having been bought by a global competitor that is now shaking things up. His new boss's first order of business is to demand that Rory come up with a new process for strategic planning to guide the company as it struggles to reinvent itself in the marketplace. Up until now, the company's "strategic plans" were made up of visions in the former CEO's mind. Now, Rory's got five short days to develop, formalize, and deliver a winning strategic planning process. Rory planned to use a leisurely drive down the 101, en route to his wife's family reunion, to gather his thoughts, but things change when he halfheartedly agrees to pick up his wife's second cousin Sydney Wise from the airport. To his astonishment, Sydney turns out to be—instead of another maddening relative—a strategic planning guru, entrepreneur—and Rory's rescuer. Discover, along with Rory and Sydney, what strategic planning is really about, why it is important, and how to develop a simple yet powerful strategy your company can use to set it on the course to success. Through Rory's experience, you will find out why strategic planning is not something left to the "higher ups," but something in which everyone in an organization needs to be invested. An engrossing business fable on strategic planning that works, Roadmaps and Revelations reveals how to: Start with a consistent definition of strategy—everyone has to be on the same page if the process is going to work Examine your organization's core purpose and mission: the hub of the strategy wheel Define a strategy that is simple, straightforward, and easy for employees to act on Create a strategic plan that is organic and dynamic, not a clinical ooze of facts and figures Develop a strategy that fits with your corporate culture Communicate your plan as the story of your company's success in which every employee takes center stage Roadmaps and Revelations: Finding the Road to Business Success on Route 101 uses an entertaining storyline to walk you through the daunting process of creating a successful strategy. Sprinkled with practical examples and workable solutions for business executives, managers, and consultants, this motivating fable will put you on track toward creating a strategy for sustainable success.
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