Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
- ISBN-10
- 0470267712
- ISBN-13
- 9780470267714
- Series
- Hey, Whipple, Squeeze This
- Category
- Business & Economics
- Pages
- 347
- Language
- English
- Published
- 2008-04-11
- Publisher
- John Wiley & Sons
- Author
- Luke Sullivan
Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
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Other editions
-
- 2016-02-01
- 448 pages
- Paperback
- John Wiley & Sons
-
- 2016-01-19
- 451 pages
- Paperback
- John Wiley & Sons
-
- 2016-01-19
- 572 pages
- Paperback
- John Wiley & Sons
-
- 2012-02-13
- 400 pages
- Paperback
- John Wiley & Sons
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