The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to...
- ISBN-10
- 0470379286
- ISBN-13
- 9780470379288
- Series
- The New Rules of Marketing and PR
- Category
- Business & Economics
- Pages
- 287
- Language
- English
- Published
- 2009
- Publisher
- John Wiley & Sons
- Author
- David Meerman Scott
Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
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