Consumer behaviour.
Start with Neuromarketing 101 learn the fundamentals of neuromarketing and find out why it matters Unlock the consumer mind explore the nonconscious processes that underlie consumer behavior, the role of emotion in consumer response, and ...
This book contains the insights, tips, and tactics you need to build successful and sustainable brands, marketing programs, ... You are limited only by the limitations you put on yourself. Get set. Go. And have fun! Introduction ...
Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.
This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.
Consumer Behaviour
This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media.
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Location-based marketing lets you provide highly targeted offers and build customer loyalty. This book explains location-based services, what your campaign should contain, how to launch it, and how to measure results.
The bread and butter get an intro to the functions that are common to virtually all of database marketing, the structure of a database marketing campaign, and how customer databases are organized Dig deep find the lowdown on ways to analyze ...
Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you ...