From Assets to Profits: Competing for IP Value and Return

From Assets to Profits: Competing for IP Value and Return
ISBN-10
0470450495
ISBN-13
9780470450499
Category
Law
Pages
320
Language
English
Published
2008-12-03
Publisher
John Wiley & Sons
Author
Bruce Berman

Description

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

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