Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
- ISBN-10
- 0470487534
- ISBN-13
- 9780470487532
- Category
- Medical
- Pages
- 412
- Language
- English
- Published
- 2012-06-05
- Publisher
- John Wiley & Sons
- Authors
- Tony Ellery, Neal Hansen
Description
A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can—and must—do to get the most out of their brands. Offering a truly immersive introduction to LCM options for pharmaceuticals, the book incorporates numerous real-life case studies that demonstrate successful and failed lifecycle management initiatives, explaining the key takeaway of each example. Filled with practical information on the process of actually writing and presenting an LCM plan, as well as how to link corporate, portfolio, and individual brand strategies, the book also offers a look ahead to predict which LCM strategies will continue to be effective in the future. While the development of new drugs designed to address unmet patient needs remains the single most important goal of any pharmaceutical company, effective LCM is invaluable for getting the greatest possible value from existing brands. Pharmaceutical Lifecycle Management walks you through the process step by step, making it indispensable reading for pharmaceutical executives and managers, as well as anyone working in the fields of drug research, development, and regulation.
Get the book
Other editions
-
- 2012-04-16
- 412 pages
- Ebook
- John Wiley & Sons
Similar books
-
Global Supply Chains in the Pharmaceutical Industry
By Nozari, Hamed, AgnieszkaGlobal Supply Chains in the Pharmaceutical Industry provides innovative insights into the efforts needed to build and maintain a strong supply chain network in order to achieve efficient fulfillment of demand, drive outstanding customer ...
-
The Generic Challenge: Understanding Patents, FDA and Pharmaceutical Life-Cycle Management (Sixth Edition)
By Martin A. VoetThis Sixth Edition of The Generic Challenge provides important new updates on current regulatory, legal and commercial issues affecting brand and generic pharmaceutical products, including new laws establishing generics for biologics, and ...
-
Formulation and Device Lifecycle Management of Biotherapeutics: A Guidance for Researchers and Drug Developers
By Johannes Schmidt, Beate BittnerFormulation and Device Lifecycle Management of Biotherapeutics: A Guidance for Researchers and Drug Developers covers the various aspects of improving drug delivery of biological medicines with the ultimate goal to reduce dosing complexity ...
-
Pharmaceutical Product Development: Insights Into Pharmaceutical Processes, Management and Regulatory Affairs
By Vandana B. Patravale, John I. Disouza, Maharukh RustomjeePharmaceutical product development is a multidisciplinary activity involving extensive efforts in systematic product development and optimization in compliance with regulatory authorities to ensure the quality, efficacy and safety of ...
-
The Life-Cycle of Pharmaceuticals in the Environment
By B.M. Peake, R. Braund, Alfred Tong... and polypharmacy (Chapter 2) also contribute to medications that are simply abandoned in the cupboard (Sorensen et al., 2005) and unintentional accumulation from such forgetfulness often occurs (Stewart and Pearson, 1999).
-
A Lifecycle Approach to Knowledge Excellence in the Biopharmaceutical Industry
By Nuala Calnan, Martin J Lipa, Paige E. KaneThis book addresses the rapidly emerging field of Knowledge Management in the pharmaceutical, medical devices and medical diagnostics industries.
-
Designing Sustainable Technologies, Products and Policies: From Science to Innovation
By Enrico Benetto, Kilian Gericke, Mélanie GuitonThis open access book provides insight into the implementation of Life Cycle approaches along the entire business value chain, supporting environmental, social and economic sustainability related to the development of industrial ...
-
Pharmaceutical Drug Product Development and Process Optimization: Effective Use of Quality by Design
By Mahfoozur Rahman, Sarwar Beg, Majed Al RobaianThis volume addresses this challenge by using the Quality by Design (QbD) concept, which was instituted to focus on the systematic development of drug products with predefined objectives to provide enhanced product and process understanding ...
-
Pharmaceutical and Biomedical Project Management in a Changing Global Environment
By Scott D. BablerChapter-by-chapter, the book addresses the following topics: Project leadership in the biomedical industry The role of project management throughout the product lifecycle Clinical trials and project management Project management in drug and ...
-
Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies
By Min Ding, Jehoshua Eliashberg, Stefan StremerschIn this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R ...