Critical Marketing: Issues in Contemporary Marketing
- ISBN-10
- 0470511982
- ISBN-13
- 9780470511985
- Category
- Business & Economics
- Language
- English
- Published
- 2009-12-21
- Publisher
- Wiley
- Authors
- Mark Tadajewski, Douglas Brownlie
Description
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
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