Consumer Behavior For Dummies

Consumer Behavior For Dummies
ISBN-10
0470526394
ISBN-13
9780470526392
Category
Business & Economics
Pages
384
Language
English
Published
2009-04-22
Publisher
John Wiley & Sons
Author
Laura Lake

Description

Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior.

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