Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
ISBN-10
047056458X
ISBN-13
9780470564585
Category
Business & Economics
Pages
256
Language
English
Published
2010-01-08
Publisher
John Wiley & Sons
Authors
Jay Conrad Levinson, Shel Horowitz

Description

Winning Strategies to Improve Your Profits and Your Planet Jay Conrad Levinson, Shel Horowitz. But that's not all—far from it. For example, forget about zero-sum marketing—you can win and your competitor can win.

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