Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Learn from one of the best and get this book today, you'll be glad you did " - Anders Hansen, Illusionist, and Transformational Speaker
company that he and his good friend , college teammate , and business partner Bryant Barr had created to expand Curry's brand off the court and into the arenas of brand partnerships , media , investment , and philanthropy .
The first book in an all-new, mesmerizing adventure from the masterful, #1 "New York Times"-bestselling author KormanNa fast, fun, and fantastic tale about a kid who can make other people do what he wants and who's wanted big-time because ...
The Thing About Jellyfish meets The Stars Beneath Our Feet in this story about loss, grief, and finding the courage to discover one's identity, from the author of Hurricane Child.
Set against the politically charged backdrop of mid-twentieth-century Martinique, the story of this unlikely heroine's struggle unfolds in a language at once precise and enchanting, bringing to life both the inevitable harshness of life on ...
Wendy Orr, the author of Nim's Island, introduces a resourceful and resilient heroine for slightly older readers.
Jesse Rigsby hates video games—and for good reason.
From bestselling authors Maggie Stiefvater and Jackson Pearce comes the third installment in a series bursting with magical creatures, whimsical adventures, and quirky illustrations.
From Newbery Honor author Rodman Philbrick comes a delicious, fast-paced whodunit about two socially outcast boys who set out to find jewels hidden for a century--and unwittingly flush out a murderer.
The Hardy Boys meets Alex Rider in this second novel in a brand-new series starring everyone’s favorite inventor—Tom Swift!