The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
- ISBN-10
- 0470619856
- ISBN-13
- 9780470619858
- Series
- The Nonprofit Marketing Guide
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2010-05-13
- Publisher
- John Wiley & Sons
- Author
- Kivi Leroux Miller
Description
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
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Other editions
-
- 2021-03-30
- 272 pages
- Ebook
- John Wiley & Sons
-
- 2021-03-26
- 272 pages
- Ebook
- John Wiley & Sons
-
- 2010-06-08
- 256 pages
- Paperback
- John Wiley & Sons
-
- 2010-04-29
- 260 pages
- Paperback
- John Wiley & Sons
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