This text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. This book includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication New case studies, examples, and updated glossary keep the work relevant and student-friendly. It provides effective strategies for healthcare organizations and individuals in communicating with patients. It contains updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual.
Providing an accessible analysis, this book will be important to public health policy-makers and practitioners, business and community leaders, health advocates, educators and journalists.
In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
Immensely readable and accessible, the book is organized around six questions relating to why and how we communicate about health: How “normal” am I? What are my “risk” factors? Why don’t we get “care”?
From historical perspectives to present theory, to teaching and performing listening in the classroom, in health care, and in corporate settings, this book provides a much-needed introduction to the core issues of listening.
Given the multidimensionality of listening competency, higher-order theory, and research about listening offer a substantial cognitive, affective, and behavioral frame for training listeners.
This book on its theory and practice fills a gap in the public health literature in a way that is accessible, useful, and comprehensive." —Sally Guttmacher, Ph.D., professor, director MPH Program, Steinhardt School, New York University
This volume offers a new conceptual framework explaining the evolution of telework over four decades.
This book examines the discourse of a "post-AIDS" culture, and the medical-discursive shift from crisis and death to survival and living.
This book recommends a sweeping redesign of the American health care system and provides overarching principles for specific direction for policymakers, health care leaders, clinicians, regulators, purchasers, and others.
This book is ideal for journalists, reporters, researchers, practitioners, public health officials, social media analysts, researchers, academicians, and students looking for information on how health and medicine are presented in the media ...