Marketing: Core Concepts & Applications

Marketing: Core Concepts & Applications
ISBN-10
0470818050
ISBN-13
9780470818053
Series
Marketing
Category
Marketing
Pages
558
Language
English
Published
2008
Authors
W. Pride, S. Rundle-Thiele, O. Ferrell

Description

This Asia Pacific edition puts contemporary introductory marketing students on target with the answer to many marketing questions.

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