Relationship Marketing: Dialogue and Networks in the E-Commerce Era
- ISBN-10
- 0470856785
- ISBN-13
- 9780470856789
- Series
- Relationship Marketing
- Category
- Business & Economics
- Pages
- 240
- Language
- English
- Published
- 2003-04-11
- Publisher
- LibreDigital
- Author
- Richard J. Varey
Description
This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
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Other editions
-
- 2014-08-14
- 480 pages
- Ebook
- PHI Learning Pvt. Ltd.
-
- 2013-06-29
- 462 pages
- Ebook
- Springer Science & Business Media
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