Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
- ISBN-10
- 0470858001
- ISBN-13
- 9780470858004
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2003-08-01
- Publisher
- John Wiley & Sons
- Author
- Ulrich Steger
Description
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
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Other editions
-
- 2022
- 212 pages
- Paperback
- Springer Nature
-
- 2017-09-08
- 223 pages
- Ebook
- Routledge
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