Listen First!: Turning Social Media Conversations Into Business Advantage
- ISBN-10
- 0470935510
- ISBN-13
- 9780470935514
- Category
- Business & Economics
- Pages
- 302
- Language
- English
- Published
- 2011-04-12
- Publisher
- John Wiley & Sons
- Author
- Stephen D. Rappaport
Description
Provides proven, state-of-the-art social marketing strategies and tactics from the Advertising Research Foundation to help companies listen to what customers are saying online about their brand or product and how to participate in the conversation.
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Other editions
-
- 2011-03-16
- 320 pages
- Ebook
- John Wiley & Sons
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