The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers.
The Chicago Manual of Style (CMOS) is an American English style guide that has been around since the early 1900s. As of February 2021, it is in its 17th edition. CMOS is one of the most widely used writing style guides available.
Regardless of whether you're a social-media novice or a web-savvy pro, these blinks will guide you through the ins and outs of web-based content tools and social media sites, while offering plenty of helpful content tips along the way.
In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application.
The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business." —Tony Robbins "This excellent look at the basics of new-millennial marketing should find use in the hands of any serious ...
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
PRAISE FOR DAVID MEERMAN SCOTT AND HIS BOOKS "Like all the best teachers, this book inspires you to do your own thinking in your own way...enlightening and liberating." —The Financial Times "One of those select few people who saw and ...
This book is the first to present this essential measuring stick and to prove the link between employee opinions and productivity, profit, customer satisfaction, and the rate of turnover.
" Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative.
Praise for The Nonprofit Marketing Guide "This book is filled with practical advice, tips, andchecklists—everything you need in one book to help yournonprofit organization create and implement a marketing plan thatgets results!" —Beth ...
In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of ...