Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
ISBN-10
0470948728
ISBN-13
9780470948729
Category
Business & Economics
Pages
192
Language
English
Published
2010-11-11
Publisher
John Wiley & Sons
Authors
C. C. Chapman, Ann Handley

Description

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers.

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