Digital Marketing: Global Strategies from the World's Leading Experts
- ISBN-10
- 0471008753
- ISBN-13
- 9780471008750
- Series
- Digital Marketing
- Category
- Business & Economics
- Pages
- 432
- Language
- English
- Published
- 2002-03-14
- Publisher
- Wiley
- Authors
- Yoram, Vijay Mahajan
Description
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
Get the book
Other editions
-
- 2023-03-30
- 261 pages
- Paperback
- Beyond Leer Publishing, an Imprint of Kohli Media LLP
-
- 2021-12-03
- 230 pages
- Paperback
- Social Media Marketing for Beginners
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