Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course
- ISBN-10
- 0471040207
- ISBN-13
- 9780471040200
- Series
- Entrepreneurial Marketing
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Published
- 2002-03-14
- Publisher
- John Wiley & Sons
- Authors
- Leonard M. Lodish, Amy Kallianpur, Howard Morgan
Description
This is the first book to combine sophisticated marketing approaches-such as Web-based segmentation and positioning-with practical guidance on how to apply them in entrepreneurial situations.
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Other editions
-
- 2023-03-08
- 297 pages
- Ebook
- John Wiley & Sons
-
- 2020-04-24
- 224 pages
- Paperback
- Edward Elgar Publishing
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