Consumer Behavior
- ISBN-10
- 0471078514
- ISBN-13
- 9780471078517
- Series
- Consumer Behavior
- Category
- Business & Economics / General
- Pages
- 705
- Language
- English
- Published
- 1986
- Publisher
- Wiley
- Author
- William L. Wilkie
Description
The most important consumer behavior text in 20 years and an innovative, modern introduction by one of the most respected authorities in the field. Wilkie enhances the marketer's perspective by bringing in lessons from the behavior of consumers and public-policy makers. Class tested, it contains unique and original material not found in any other text, including seven keys to consumer behavior.
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