Sales Management: Concepts and Cases
- ISBN-10
- 0471191973
- ISBN-13
- 9780471191971
- Series
- Sales Management
- Category
- Business & Economics
- Pages
- 640
- Language
- English
- Published
- 1997-11-03
- Publisher
- Wiley
- Authors
- Douglas J. Dalrymple, William L. Cron
Description
Through five editions, this book has provided readers with a comprehensive, practical approach to sales management. Now the sixth edition continues that tradition with four new chapters on the sales function and coverage of the latest trends such as relationship marketing, team development and TQM.
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