Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America
- ISBN-10
- 0471263044
- ISBN-13
- 9780471263043
- Category
- Business & Economics
- Pages
- 302
- Language
- English
- Published
- 2002-11-04
- Publisher
- John Wiley & Sons
- Author
- David Kiley
Description
This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.
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Other editions
-
- 2002-04-22
- 320 pages
- Paperback
- John Wiley & Sons
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