Introduction to Travel and Tourism: An International Approach
- ISBN-10
- 0471288624
- ISBN-13
- 9780471288626
- Category
- Business & Economics
- Language
- English
- Published
- 1991-01-16
- Publisher
- Wiley
- Author
- Michael M. Coltman
Description
The fundamentals of travel and the impacts of tourism throughout history and the world Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.
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