Hospitality Marketing Management
- ISBN-10
- 0471289523
- ISBN-13
- 9780471289524
- Category
- Business & Economics
- Pages
- 416
- Language
- English
- Published
- 1988-08-15
- Publisher
- Wiley
- Author
- Robert D. Reid
Description
This book covers all aspects of marketing for the hospitality industry. Reid presents the theory behind sales and marketing strategies plus examples that are directly related to the industry.
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