Basic Marketing Management
- ISBN-10
- 0471353922
- ISBN-13
- 9780471353928
- Category
- Business & Economics / General
- Pages
- 368
- Language
- English
- Published
- 2000-02-09
- Publisher
- Wiley
- Authors
- Douglas J. Dalrymple, Leonard J. Parsons
Description
To accommodate instructors who either don't use cases or prefer to select their own, we offer a marketing management book that focuses exclusively on text material. In addition, to keep the price of the book affordable, we have chosen to publish this book in a paperback form. Like the Marketing Management: Text and Cases, Seventh Edition text, this book is intended for the Sr/MBA course in Marketing Management or Marketing Strategy. 15 chapters provide good coverage of the subject in a compact format.
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