Sales Management: Concepts and Cases
- ISBN-10
- 0471388807
- ISBN-13
- 9780471388807
- Series
- Sales Management
- Category
- Business & Economics
- Pages
- 608
- Language
- English
- Published
- 2000-10-19
- Publisher
- Wiley
- Authors
- Douglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo
Description
Through six editions, Sales Management has provided readers with a comprehensive, practical approach to sales management. Now the authors continue that tradition in a new edition that places special emphasis on current issues of managing strategic account relationships, team development, diversity in the work force, sales force automation, and ethical issues.
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