Essentials of Marketing Research

Essentials of Marketing Research
ISBN-10
047141235X
ISBN-13
9780471412359
Series
Essentials of Marketing Research
Category
Business & Economics / Marketing / General
Pages
553
Language
English
Published
2002
Publisher
Wiley
Authors
V. Kumar, David A. Aaker, George S. Day

Description

Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.

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