Cable Cowboy: John Malone and the Rise of the Modern Cable Business
- ISBN-10
- 0471434329
- ISBN-13
- 9780471434320
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2002-10-31
- Publisher
- John Wiley & Sons
- Author
- Mark Robichaux
Description
An inside look at a cable titan and his industry John Malone, hailed as one of the great unsung heroes of our age bysome and reviled by others as a ruthless robber baron, is revealedas a bit of both in Cable Cowboy. For more than twenty-five years,Malone has dominated the cable television industry, shaping theworld of entertainment and communications, first with his cablecompany TCI and later with Liberty Media. Written with Malone'sunprecedented cooperation, the engaging narrative brings thiscontroversial capitalist and businessman to life. Cable Cowboy isat once a penetrating portrait of Malone's complex persona, and acaptivating history of the cable TV industry. Told in a livelystyle with exclusive details, the book shows how an unassumingcopper strand started as a backwoods antenna service and became thedigital nervous system of the U.S., an evolution that gave U.S.consumers the fastest route to the Internet. Cable Cowboy revealsthe forces that propelled this pioneer to such great heights, andcaptures the immovable conviction and quicksilver mind that havedefined John Malone throughout his career.
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