"An engaging, highly readable survey of the sophisticated methodsof persuasion we encounter in various situations. From televisionto telemarketing and from self-deception to suicide cults, Levinetakes a hard look at all the ways we attempt to persuade eachother--and how and why they work (or don't). . . . The next timeyou wonder what possessed you to pay $50 for a medallioncommemorating the series finale of Friends, you'll know where toturn." --Slashdot.org "If you're like most people, you think advertising and marketingwork--just not on you. Robert Levine's The Power of Persuasiondemonstrates how even the best-educated cynics among us can bevictimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--toarm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in manyrealms of your life." --Philip Zimbardo former president, American PsychologicalAssociation
When a strong-minded executive at a cutting-edge Atlanta technology firm is hired to help thwart a plot against Jafir's monarchy, her invention - and her beauty - dazzle the region's newly crowned king.
This is your essential guide to get started and will teach you how to persuade others, learn how to influence people and make friends, and leverage the power of people to get things done in lesser time.
"Over these many years of watching Michael devour books on leadership, ask probing questions of all manner of leaders, and write his daily insights, I see now where it has...
The merchant Nicolaus Gottlieb Luetkens, who lived in eighteenth-century Hamburg, traveled France between 1743 and 1745, becoming a successful wholesaler.
Whether you’re out to win people over or guard against manipulation, the principles explained in this book will revolutionize your outlook on life.
Power Persuasion: Using Hypnotic Influence in Life, Love and Business will show you the secrets of getting people to do what you want. Power Persuasion will show you how to:.Have total strangers warm up to you in seconds.
... the electorate sufficient time to come to judgement on the candidates and issues , it now appears that election campaigns are not necessarily the site of decision - making , as Kim Campbell once pointed out to universal derision .
Heyes, C. 2011. “Automatic Imitation.” Psychological Bulletin 137: 463– 83. Higgins, E. T. 1996. “Knowledge Activation: Accessibility, Applicability, and Salience.” In Social Psychology: Handbook of Basic Principles.
Reveals the keys to persuading people, including rewards, punishment, scarcity, association, and bonding
This book traces back to a conversation with Paul Peterson during the spring of 1996. For his introductory American politics textbook, Paul wanted a figure that showed the number of executive agreements issued by presidents over time.