The Power of Persuasion: How We're Bought and Sold

The Power of Persuasion: How We're Bought and Sold
ISBN-10
0471463272
ISBN-13
9780471463276
Series
The Power of Persuasion
Category
Psychology
Pages
288
Language
English
Published
2003-03-24
Publisher
John Wiley & Sons
Author
Robert Levine

Description

"An engaging, highly readable survey of the sophisticated methodsof persuasion we encounter in various situations. From televisionto telemarketing and from self-deception to suicide cults, Levinetakes a hard look at all the ways we attempt to persuade eachother--and how and why they work (or don't). . . . The next timeyou wonder what possessed you to pay $50 for a medallioncommemorating the series finale of Friends, you'll know where toturn." --Slashdot.org "If you're like most people, you think advertising and marketingwork--just not on you. Robert Levine's The Power of Persuasiondemonstrates how even the best-educated cynics among us can bevictimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--toarm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in manyrealms of your life." --Philip Zimbardo former president, American PsychologicalAssociation

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