Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Name: Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Rating: 4 (6 reviews)

ISBN-10: 0471470643
ISBN-13: 9780471470649
Series: Data Mining Techniques
Category: Business & Economics
Pages: 643
Language: English
Published: 2004-04-09
Publisher: John Wiley & Sons
Authors: Michael J. A. Berry, Gordon S. Linoff

Description

Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.

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Other editions

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
- 2011-04-12
- 891 pages
- Paperback
- John Wiley & Sons
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
- 2011-03-23
- 888 pages
- Ebook
- John Wiley & Sons
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
- 2004-04-28
- 660 pages
- Paperback
- John Wiley & Sons
Data Mining Techniques
- 2001
- 316 pages
- Paperback
- Universities Press

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