Strategic Market Management
- ISBN-10
- 0471484261
- ISBN-13
- 9780471484264
- Series
- Strategic Market Management
- Category
- Business & Economics / Marketing / General
- Pages
- 356
- Language
- English
- Published
- 2005
- Publisher
- Wiley
- Author
- David A. Aaker
Description
“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University
The Leading Authority–Now Revised!
Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
- Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics.
- New discussion questions, more than 65 in all, make the text an even more valuable classroom tool.
- New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more.
- An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.
Get the book
Other editions
Similar books
-
Strategic Market Management: Global Perspectives
By David A. Aaker, Damien McLoughlinJohnson & Johnson's baby shampoo was languishing until the company looked towards adults who wash their hair frequently. ○ Home versus office. A supplier of office equipment to business might look to the home office market.
-
Strategic Market Management
By David A. Aaker, Christine MoormanFor example, Asea Brown Boveri, better known as ABB, had charged customers a daily rental fee for drilling pipe used on ... Another example is Rolls-Royce, the global market leader for commercial jet engines that powered half of the ...
-
STRATEGIC MARKET MANAGEMENT, 7TH ED
By David A. AakerMarket_Desc: · Business Professionals· MBA Students Special Features: · The most direct and comprehensive treatment of the role of marketing in a corporation's strategic decision making· Strong coverage of branding· Provides a ...
-
Studyguide for Strategic Market Management by Aaker
By Cram101 Textbook ReviewsCram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780471415725 .
-
Strategic Marketing Management: Planning, Implementation and Control
By Colin Gilligan, Richard Malcolm Sano WilsonThis new, revised and updated third edition includes completely new chapters and extensive new material covering issues such as the changing role of marketing, approaches to analyzing marketing capability, e-marketing, branding, customer ...
-
Strategic Market Management
By David Allen AakerStrategic Market Management
-
Strategic Marketing Management
By Richard M.S. Wilson, Colin GilliganThis third edition of Strategic Marketing Management confirms it as the classic textbook on the subject.
-
Strategic Marketing Management
By Alexander ChernevFor managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.
-
Strategic Market Management
By David A. Aaker, Damien McLoughlinThe European edition of Strategic Market Management has been prepared with the objective of taking David Aaker s outstanding and well-established textbook and presenting it to a European audience.
-
Developing Business Strategies
By David A. Aaker``An exceptional tool for the challenges facing today's corporate planner. It should be read by every manager involved in planning and strategy.'' --Robert R. Lindberg Vice-President, Corporate Development Transamerica Corporation...