Prince of the Magic Kingdom: Michael Eisner and the Re-Making of Disney
- ISBN-10
- 0471524654
- ISBN-13
- 9780471524656
- Category
- Business & Economics / General
- Pages
- 320
- Language
- English
- Published
- 1991-10-14
- Publisher
- Wiley
- Author
- Joe Flower
Description
Tells the story of how CEO Michael Eisner took over the ailing Disney Company and turned it into one of the most profitable corporations in the country. From the drama of Wall Street to the glamour of Hollywood, the author provides an absorbing account of Eisner's wheelings and dealings--including the signing of such major stars as Michael Jackson and Bette Midler--making Disney the number one movie studio in Hollywood.
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