Consumer Behavior
- ISBN-10
- 0471545171
- ISBN-13
- 9780471545170
- Series
- Consumer Behavior
- Category
- Business & Economics / Advertising & Promotion
- Pages
- 784
- Language
- English
- Published
- 1994-02-16
- Publisher
- Wiley
- Author
- William L. Wilkie
Description
Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.
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