Managing Information Strategically: Increase Your Company's Competitiveness and Efficiency by Using Information as a Strategic Tool
- ISBN-10
- 0471575445
- ISBN-13
- 9780471575443
- Category
- Business & Economics
- Pages
- 244
- Language
- English
- Published
- 1993-04-19
- Publisher
- John Wiley & Sons
- Authors
- Laurence Prusak, James V. McGee, Philip J. Pyburn
Description
Provides a proven implementation framework for companies of all sizes which demonstrates the strategic and financial aspects of information technology. Explains how information systems can be used for strategic purposes in addition to technological ones such as data processing. Features a significant amount of examples and case studies of successful and unsuccessful information management tactics. Illustrates how companies can effectively use the data that information systems provide.
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