Consumer Behavior

Consumer Behavior
ISBN-10
0471596418
ISBN-13
9780471596417
Series
Consumer Behavior
Category
Business & Economics
Pages
592
Language
English
Published
1996-01-31
Publisher
Wiley
Authors
William D. Wells, David Prensky

Description

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.

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