Companies are increasingly looking to their intellectual property(patents, trademarks, formulas, copyrights, brand names,distributions systems, etc.) as a profit center. As they try toextract more value from their holdings, some of which have beenleft dormant for years, many are looking beyond their own coreproducts to partnerships with outside industries. Now it its third edition, Intellectual Property: Licensing andJoint Venture Strategies provides the most up-to-date practicaltools for evaluating the investment aspects of licensing and jointventure decisions, and discusses the legal, tax, and accountingpractices and procedures related to such arrangements.
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After Justin Timberlake exposed Janet Jackson's pierced nipple on national television for 9/16ths of a second, the FCC received over 540,000 complaints.
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