Beyond Six Sigma: Profitable Growth through Customer Value Creation
- ISBN-10
- 0471681512
- ISBN-13
- 9780471681519
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2006-03-03
- Publisher
- Wiley
- Authors
- Gary Plaster, Jerry D. Alderman
Description
In this breakthrough guide to driving profitable growth, authors Gary Plaster and Jerry Alderman introduce CVC, a revolutionary customer-centered business paradigm that marries Six Sigma tools to the sciences of marketing and strategy.
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Other editions
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- 2006-05-19
- 320 pages
- Paperback
- John Wiley & Sons
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