Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success
- ISBN-10
- 0471716197
- ISBN-13
- 9780471716198
- Category
- Business & Economics
- Pages
- 360
- Language
- English
- Published
- 2005-04-08
- Publisher
- John Wiley & Sons
- Authors
- Michael Johnston, Ted Hart, James M. Greenfield
Description
Nonprofit Internet Strategies offers every charitableorganization the opportunity to analyze their options and selectthe appropriate strategy to integrate traditional marketing,communications, and fundraising practices with their onlineefforts. It is an excellent how-to guide--a practical manual for nonprofitstaff written in non-technical language--prepared by experts in thefield based on real-life experiences and case studies.
Get the book
Similar books
-
Internet Strategies for Nonprofits: Planning for Success
By Denise DaviesWhether you are creating your first website or redesigning your current website this book will guide you through the planning process.
-
Internet Management for Nonprofits: Strategies, Tools and Trade Secrets
By Ted Hart, James M. Greenfield, Jr.Michael Johnston is president and founder of the global fundraising consultancy Hewitt and Johnston Consultants and cofounder of two New York–based companies, Global Legacy Giving Group and ProAm Global. He has been a fundraiser for 21 ...
-
Connected Causes: Online Marketing Strategies for Nonprofit Organizations
By Walter W. Wymer, Stacy Landreth GrauFacing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of non-profit organisations more effectively use current Internet technologies to build a widely recognised brand ...
-
Cases on Strategic Social Media Utilization in the Nonprofit Sector
By Hugo, AsencioCases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations.
-
Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media
By Kathy Bonk, Emily Tynes, Henry GriggsThis is a new edition of Strategic Communications for Nonprofits, which was first published in 1999.
-
Internet Management for Nonprofits: Strategies, Tools and Trade Secrets
By Ted Hart, James M. Greenfield, Jr.Designate someone to be in charge of your nonprofit's Internet strategy and implementation. Your site has two overriding strategic objectives: The first is to inform the web site visitor about your organization and its mission.
-
Strategic Marketing for Nonprofit Organizations
By Philip Kotler, Alan R. AndreasenFor graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
-
199 Internet-based Businesses You Can Start with Less Than One Thousand Dollars: Secrets, Techniques, and Strategies Ordinary People Use Every...
By Sharon CohenThis book will provide you with a road map to success by detailing how other Internet businesses have found success. In addition, you will learn how to evaluate your risk level, promote your business, and find a target market.
-
Internet Marketing: Integrating Online and Offline Strategies
By Debra Zahay, Mary Lou RobertsAs the first step in resolving the problem, Herman Miller implemented planning software to improve production scheduling and delivery with the specific goal of improving customer satisfaction through better, faster service.
-
Major Donors: Finding Big Gifts in Your Database and Online
By Ted Hart, James M. Greenfield, Pamela M. GignacSee Medical issues High-net—worth individuals, 177—179 HIPAA, 66, 135 Hodge, James M., 163n Hogan, C., 26 Hong Kong, fundraising in, 95—101 Hoovers, 90, 92 Howe, Fisher, 166 Hughes, Sarah, 108 Hulse, Lamont J., 162n Humber College ...